How to deliver your content on Social Media effectively

          What is your service and how you offer it to others affect directly your digital marketing plans and strategies. In this article, I will show you how you can deliver your content on social media platforms effectively.

Do you know?  

                   "82% of consumer IP traffic will be video by the year 2021"  (Source-CISCO)                                                                               

There are various ways of publishing your content on social media platforms instead of just writing some text and posting on social media and hoping that people will interact with you. It is not going to happen because nowadays not everyone likes to stay on a single post for while, they want your message in a short and good-looking way. Let's see how you should post that will attract the users.

1) Visual Images:-

                                 Instead of writing a whole paragraph you should try to find the key points, and go to some photo editing apps or software and write short and clear. Try to write the phrases that will lead questions in the reader's mind and for the sake of solution you redirect them to your website and there engage with them.

2) Animated Gifs:-

                               The use of animated Gifs is becoming common nowadays. Things you should consider for this type of content

• Use them only with single line content
• Question-based animated Gifs will be more effective  (for example, how is this going to end? is there any chance? How I did that? Where will this go? anything that will create a question in the user's mind is going to help you.
• Comparison-based animated Gifs are also good to use.    

 3) Stories:-

                               Instagram stories are a more convenient and effective way of delivering your content. These are short video clips and uploading them with the right context is going to lead your digital marketing strategy to the ultimate path of success. Use the free tools to build short videos and upload them and see results.

 Do you know? 

                    "250,000,000 people per day view Instagram stories"   (source FB)

                                                                                        

 4) Videos:-

                              Videos are great and evergreen way of delivering your content. On social media readers, main focus will always remain on videos because it is easy to understand messages from videos rather than writing articles. Although sometimes articles also become essential but it depends upon your provided service.

                     "4x customer like to watch videos before buying"    (source ANIMOTO)

5) Quizzes, surveys, and polls:-

                            Digital Marketing's main focus is on letting the people know about your brand, service, or product so Quizzes, surveys, and polls can also be used to engage your audience and grab their attention. This seems to be a more effective way of spreading awareness about brands as well as collecting research data about how people reacted and what are their interests.

6)Real-Time Marketing:-

                             Staying in touch with what's happening in the world is more important than anything else in order to make the most of digital marketing. Digital marketers should be aware of Global or local events and  activities that are trending so they can post their content according to that.  

7) Influencer Marketing:-

                              Influencer Marketing means you hire a celebrity and ask him to share your content but it will cost you a lot. As for as I know for beginners and low-budget services it is not good practice then why I am telling you about it? 

                               An influencer doesn't always mean to hire a celebrity, any person who has 20 to 30k followers or subscribers is enough for you to start with. First, try to build a relationship with him then ask him to share your content it will surely cost pretty much than anyone else.

8) User-generated Content:-

                             This type of content is basically developed by fans or bloggers or it can be reviews of your customers. It is most important than the above-mentioned steps. Everyone before buying tries to look at what people who have used that service are saying about it.  You can ask a blogger to make a review blog about my service. 

            Remember (Your provided service should be good enough don't try to lie)

                       "76% PEOPLE TRUST CONTENT SHARED BY AVERAGE PEOPLE RATHER THAN BRAND"     (SOURCE OLAPIC)